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Our Story

Where did we get the name Crowned Swan?

The story of the ugly duckling wasn't about the duckling transforming into someone else... it was the duckling realizing it was a beautiful swan all along. The duckling was born set apart and beautifully different - just like each of us. When the duckling realized its beauty - it was crowned with confidence.
In the same way, we are each beautiful and uniquely made. We were chosen and crowned far before we could comprehend how loved we are.
We were never created to fit in... we were born to stand out. 
What makes us different makes us beautiful.


A Crowned Swan is a woman who understands her true beauty and worth.

A Crowned Swan celebrates who she is and what she can offer the world.

A Crowned Swan knows that her crown is eternal.